WEEK 2: Social Media Squares/Event proposal

In the first session of Week 2, we had to do some collaborative work in our tables to come up with PR ideas. Now although i’m trying to pursue styling and production, PR is still a very important aspect when it comes to creating something innovative in the fashion industry. PR is about HOW what you created gets out to the people in the industry. During group sessions we worked as a team of 4 but personally I felt like only 2 of us including me were properly trying to generate ideas for the group. It was a bit overwhelming but we both came up with some great PR ideas. The PR moves weren’t for our Zine necessarily but the process could help us with our own work. We came up with ideas such as installations, advertising and unconventional branding.

The second session of week 2 was primarily focused of developing PR content for our Zine. Honestly, I wasn’t focusing on the PR aspect of my Zine as much as I should have since I was more focused on my editorials. Since the concept of my Zine is self development I wanted my PR event to be directly related to that. my idea was to have these big cryogenic pods (they are used in many Sci-fi movies) and have a wax figure styled inside it. These cryogenic pods would be covered in leaves and nature so it looks like it’s from the future but marinated in the present by mistake. The purpose of Cryogenic pods is for something to grow,develop or freeze inside. And since the concept of my Zine is self Development I thought it would be an ideal concept to literally have a Cryogenic Pod to show the purpose of my Zine.

Social Media Squares